It’s a really nice feeling when a client returns to you after you’ve successfully branded their first business (Lush Brush). Melissa Noelle is a wonderful and cool hair&makeup stylist based in Toronto and Arrowbow is her newest establishment - a mobile hair & makeup company helping you aim high in luxurious, eco-friendly style. With this logo I tried to blend feminine and edgy to arrive at an elegant solution using the iconic capital A to convey the name. The arrow motif is used throughout her branding collateral, as well as the clean colour combination of light blue, light grey and white. The logo also works really well in all white on a light blue background as an option.