EpiExpert's goal is to prepare individuals and organizations to properly respond to allergic emergencies via their Allergy Crisis Management System, which includes comprehensive training and providing allergy crisis kits containing stock epinephrine auto-injectors. When re-designing their branding, I opted for a vibrant red and white palette. Red is a call-to-action colour which in this case also symbolizes life. The logo integrates the capital letter E and the tip of an epi pen into a seamless, recognizable symbol. These two elements were then also used individually in other brand collateral.