Lovistics refers to the discovery, planning, and implementation of one's unique "love brand". Natalia Juarez is a passionate love coach who helps people with dating strategy and breakup recovery from an integrated well-being and personal growth angle. She needed an elegant and simple logo that conveyed her integrated approach. I chose the colours royal blue and gold to give it a luxurious yet approachable feel that will appeal to both men and women. I also designed other brand assets such as social media and web images and graphics, and selected and edited stock photography for a cohesive look across digital platforms and print collateral.